During the first two quarters of 2024, I had the privilege of applying my skills in art direction, illustration, and animation to the Cultural Moments franchise for WhatsApp.
Eid Mubarak!
WhatsApp wishes you joy this Eid. How are you reflecting on the last month?
It deepened my love for my family 🫂
It expanded my sense of community 🌍
It reminded me the importance of giving back 🎁
It helped me be more mindful of my daily habits 🤲
Created entirely in-house for WhatsApp, this GIF and accompanying poll achieved the highest audience engagement in WA's history!
Duties: concept, ideation, storyboards, illustration, animation
Copywriter: Ainsworth Kerr. Supervisor: Naz Nazli.
Mother’s Day
Call the one you call mom 💖
WhatsApp wishes you lots of love this Mother's Day. Doesn’t matter if she’s mom, grandma, auntie or a sister–let her know she’s always on your mind and in your heart.
Breaking yet another audience engagement record of the year, this GIF was produced entirely in-house.
Duties: concept, ideation, storyboards, illustration, animation
Copywriter: Ainsworth Kerr. Supervisor: Naz Nazli.
Ramadan Mubarak!
This animation was developed along with our friends at Brand New School!
Duties: concept, storyboards, art direction
Supervisor: Naz Nazli.
Olympics
I developed the idea to celebrate the kick-off of 2024 Olympics alongside BNS.
Duties: concept, storyboards, art direction
Supervisor: Naz Nazli.
Women’s Day
“Your Inner Strength”
How will you channel your inner power this International Women’s Day?
Embracing bravery 💪
Spreading kindness 💖
Finding joy 🎈
Sharing wisdom 📚
Duties: concept, storyboards, art direction
Copywriter: Ainsworth Kerr. Supervisor: Naz Nazli.
An ongoing WhatsApp franchise, Channel Crush is a bespoke feature dedicated to showcasing people whose channels we greatly admire and appreciate! I produced and animated numerous Channel Crush assets over the course of 2024, utilizing and perfecting various working files that were developed by our friends at Brand New School.
This franchise includes fun stickers made by our partners to engage WA users. I assisted in developing new templates to showcase various sticker packs throughout 2024.
I edited and contributed art direction to the Main/Opening Film screened at the CX Summit this fall in NYC!
Directors: Ryan Wesley Peterson, Gabrielle Westfield
A “jack of all trades” of sorts, I undertook a variety of responsibilities during my time at both WhatsApp and Creative X. Here are a few notable projects I contributed to along the way!
Duties: animation, editing, reformatting
Duties: animation, editing, reformatting
Duties: editing, reformatting